How much do you know about commercial lighting design? Decoration experts for you to popularize!
Release time:
2024-06-24 17:38
Source:
Commercial lighting design generally consists of three ways, namely, basic lighting, accent lighting and decorative lighting.
1. Basic lighting
The basic lighting of commercial places has a considerable influence on the spatial image and environmental atmosphere of commercial places. The brightness of the basic lighting should be set roughly the same, to minimize the difference between light and dark. Basic lighting flexibility, adaptability, in the store merchandise configuration changes, lighting configuration can be achieved without change. Because the basic lighting area is large, it plays a significant role in the spatial image of the commercial premises, the environmental atmosphere and even the psychological impact of customers. Basic lighting design can choose recessed, pendant, ceiling, reflective and downlight lighting fixtures.
2. Key lighting
General fruit stores, clothing stores, jewelry stores, boutiques, watch houses and other businesses, in order to highlight the color, texture, design and other details of the goods, the use of accent lighting, the purpose is to attract customers, increase customer desire to buy, so as to make their own profit. The brightness of the accent lighting is usually taken 3-6 times the basic lighting, and with the type of goods, form, size, display methods and other decisions, often using projector lights, in front of the object oblique upward direction of light.
3. Decorative lighting
Decorative lighting is a kind of ornamental lighting, it can beautify the space, representing the commercial premises "facade". Decorative lighting is different from the basic lighting and accent lighting, its main purpose is to liven up the atmosphere in the store. Decorative lighting design often uses decorative, beautiful lamps and lanterns, such as flower chandeliers, linear lamps, wall lamps, etc.. In the control of the light, you can use the combination of point and extinguish control, dimming, neon lights, etc., to achieve a fascinating, beautiful realm.
4. Lighting design of commercial premises signs
In the commercial lighting design, the design of commercial signs is not to be ignored. These signs are the customer shopping signposts, but also an important part of the design of commercial premises decoration. The design of commercial place lighting, to seriously investigate and study, to understand the requirements of customers, the general planning requirements of the sales area, by the basic lighting, accent lighting and decorative lighting these three ways combined to achieve harmony with the architectural decoration.
Commercial store lighting design program reference
Clothing - affordable casual wear
This type of store to dozens to dozens of dollars of special goods or seasonal goods mainly, characterized by rapid consumption, similar to the big box stores. The atmosphere created in the lighting pursuit of bright visual perception and high brightness merchandise display effect.
Recommended product configuration:
Background wall: you can choose tungsten halogen ceiling lights and small spotlights.
Model: combined with the actual situation, you can choose grille spotlights for key lighting; you can also choose metal halide light source lamps.
Stand display: this area is the main sales area, in order to strengthen the visual impact of clothing, improve consumer desire to buy, can consider the use of rail metal halide spotlights. Can also choose embedded adjustable metal halide spotlights. The best inside the stand with the appropriate wattage and color temperature T5 bracket fill light.
Island display: available embedded metal halide downlight; can also choose embedded adjustable metal halide spotlights.
Channel: mainly to provide basic lighting and guidance, can consider the use of embedded horizontal downlight and T5 bracket.
Clothing - mid-range casual wear
This type of stores operate clothing, the unit price are more than a hundred yuan, for consumers have certain requirements for brand and style, in the lighting focus on a certain degree of contrast, fully reflect the positioning of the brand, emphasizing the creation of brand culture and image display, the perceptual impact on consumer perception.
Recommended product configuration:
Background wall: use embedded metal halide spotlights. Should pay attention to the distance between the lamps and illuminated objects and the size of the background wall content to choose the appropriate location of the opening and the number of lamps.
Model: use embedded combination grille spotlights, pay attention to the light source glare treatment and installation position of the model multi-angle light projection, through the change of light and dark, reflect the overall sense and three-dimensional sense, through the light to better restore the unique texture of the clothes.
Standing cabinet display: choose metal halide rail spotlights and tungsten halogen rail. Pay attention to the cabinet fill light, do not use tungsten halogen light source, to avoid the light source is too close to the clothing, causing clothing fading, deterioration. When using fluorescent light source to avoid too bright clothing "upside down" phenomenon. It is recommended that the use of metal halide light source for key lighting, fully express the details of clothing and workmanship.
Center island display: the choice of embedded metal halide lamps and combined grille spotlights. It is best to consider the use of narrow metal halide light source to improve the horizontal illumination value, so that customers can easily choose the right clothing for their color and size, to avoid too dark to carefully screen, resulting in sales failure.
Aisle: mainly to provide basic lighting and guidance, consider using embedded grille spotlights. To pay attention to the appropriate space illumination value, to play the appropriate lighting effect.
Generally, this type of lighting is mainly designed to meet the most basic functional lighting needs, focusing on the overall design with less consideration for local lighting needs, so as to enhance the lighting of the entire home space
Lighting fixtures for indoor living and working environments are collectively referred to as. These lamps have both decorative and lighting functions, using various shapes and powers of incandescent lamps (including halogen lamps) or fluorescent lamps. Indoor lights can be installed in six categories: embedded lights, ceiling lights, pendant lights, wall lights, detachable lights, and track lights.
Commercial lighting refers to the environmental lighting of commercial spaces, including commercial lighting. Commercial lighting fixtures are mainly used in commercial spaces, and this product has different characteristics and differences compared to other types of lighting fixtures. Commercial lighting usually refers to various spatial environment lighting used for commercial applications, such as hotels and clubs, specialty stores and supermarkets, urban commercial complexes, commercial real estate, entertainment and catering, exhibition venues, 4S service stores, etc.
Its main products include ceiling spotlights, embedded tube lights, embedded spotlights, track style spotlights, open tube lights, wall washing spotlights, grille spotlights, pendant line lights, projection lights, wall lights and light sources, bracket type lighting fixtures, etc. At present, we mainly focus on LED lamps with complete light control, rich light color, intelligent control, energy conservation and environmental protection, and long service life.
Commercial lighting, as the name implies, is to serve the commercial premises, with commercial properties of the lighting. If the furnishings are the shell of the store, then the lighting is the soul of the store. Through different lighting angles, brightness and color can create the atmosphere, highlighting product features.
